In 1966, Jeff Johnson, who was Nike’s first hand, opened the company’s first slipup- and- mortar store on Pico Boulevard in Santa Monica, California. Called Blue Ribbon Sports, it firstly imported Onitsuka shoes from Japan. The success of the door would eventually bear a name change. It was Johnson who suggested “ Nike ” in 1971, inspired by the winged Greek goddess of palm. Two times latterly, fellow Nike hand Geoff Hollister would embark on across-country stint in a bright orange van dealing Nike shoes from the box and introducing runners across the United States to Nike.